In the previous issues of the “China coffee series” we analysed the rise of coffee in China, the business model of China biggest coffee startup…
We continue our “China coffee series” with an interesting in-depth analysis made by Antonio Crupi, post-doc fellow at Sant’Anna School of Advanced Studies of Pisa….
1. Coffee in China – a general introduction Figure 1 – Number of Cafè in Major cities in China – Source YCE China has been…
Coffee has become a cultural icon in mainland China, and has established itself as a trendy, Western luxury. We made an interview with Andrea Lattuada,…
